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Living

people

---------Voyage Digital was approached by Living People to design a new brand identity and website to enhance its high-end design work. The result is a minimalistic motion-driven portfolio website.
Web design & development.
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UX/UI design
/
UX writing
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Animation design
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about the client

& provided services

clients first.
----------Living People is a high-end interior design agency for dental practices, medical practices, and office spaces. With more than a decade of experience in the dental and medical industries, it always delivers quality designs which meet the hygienic standards.
3 smartphone with screenshots from the Living People website.
details second.

client details & services

Client details

Name: Living People
Year: 2022
Industry: interior design for dental and medical practices

Services

Brand identity
Web design & development
UX/UI design
UX writing (Dutch)
Animation design
Website migration

the objective

It was vital that the new visual identity reflects Living People's expertise and experience and translate the feeling of competency associated with project planning.

From a branding perspective, we achieved this by employing a minimalist and clean style where nuances of elegance sparkle through once in a while.

Using the latest web development techniques, we adopted a creative and playful feel that evokes all the anticipation and excitement in a seamless online environment, making it stand out from the competition.
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results.

the objective

It was vital that the new visual identity reflects Living People's expertise and experience and translate the feeling of competency associated with project planning.

From a branding perspective, we achieved this by employing a minimalist and clean style where nuances of elegance sparkle through once in a while.

Using the latest web development techniques, we adopted a creative and playful feel that evokes all the anticipation and excitement in a seamless online environment, making it stand out from the competition.

a new visual identity

The visual identity comes to life due to the less is more principle, meaning that the individual components get a lot of space and stand out more then they otherwise would. It invokes feelings associated with expertise, authority, and structured planning.

a motion-driven digital experience

On the home page, we used some nifty web technologies to create an experience that leaves a lasting impression by displaying Living People's work in a creative way. The project images move around the screen when the user moves its cursor along the z and x axis.

UX first: project pages

For us, it was key to translate how well Living People serves its clients with its well-thought-through designs. The project pages show exactly which value Living People provides and to which degree the designs are tailored to the client's needs.
CLASSY, MOTION-DRIVEN
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CLASSY, MOTION-DRIVEN
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CLASSY, MOTION-DRIVEN
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CLASSY, MOTION-DRIVEN
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CLASSY, MOTION-DRIVEN
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CLASSY, MOTION-DRIVEN
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CLASSY, MOTION-DRIVEN
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CLASSY, MOTION-DRIVEN
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Living People Brand Guidelines
Living People Website
3 smartphone with screenshots from the Living People website. Living People Mockup
a portfolio website
that
enriches its content

a portfolio website

which

enriches its content

A picture of MacBook Pro with Living People's website.

basic,
classy

The assets for offline use inherit the same feel as those used online, making the brand identity visible in each possible way clients may come in touch with the organization.

Branding for Living People by Voyage Digital.
Signing for Bureau vanDale, by Voyage Digital.
Living People tote bag branding by Voyage Digital.
Living People branding by Voyage Digital.
Projects & client work 2020 Digital design, branding & more.
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