It was vital that the new visual identity reflects Living People's expertise and experience and translate the feeling of competency associated with project planning.
From a branding perspective, we achieved this by employing a minimalist and clean style where nuances of elegance sparkle through once in a while.
Using the latest web development techniques, we adopted a creative and playful feel that evokes all the anticipation and excitement in a seamless online environment, making it stand out from the competition.
a new visual identity
The visual identity comes to life due to the less is more principle, meaning that the individual components get a lot of space and stand out more then they otherwise would. It invokes feelings associated with expertise, authority, and structured planning.
a motion-driven digital experience
On the home page, we used some nifty web technologies to create an experience that leaves a lasting impression by displaying Living People's work in a creative way. The project images move around the screen when the user moves its cursor along the z and x axis.
UX first: project pages
For us, it was key to translate how well Living People serves its clients with its well-thought-through designs. The project pages show exactly which value Living People provides and to which degree the designs are tailored to the client's needs.