EBC Pack
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Challenge
When you’re an ambitious entrepreneur entering a new market with big ideas for the future, where do you start? You turn to us to create a distinct brand identity, ensuring immediate and lasting recognition. Why? Research shows that companies investing in branding outperform those that don’t in the long run.
With a solid brand in place, you can focus on the digital strategy. We broke down EBC Pack’s strategy into phases to manage investments effectively. This approach also allows for gathering insights and evaluating each phase to determine the most impactful actions.
Solution
While competitors opt for a playful look, we chose a sleek and professional brand style. This decision reflects the industry's maturity and the seriousness of EBC Pack’s advisory role in areas like safety and packaging line installation.
With this approach, we created cohesive online and offline materials that align with the digital strategy. We launched a one-page website, which will be expanded in phases over the next four years. For offline needs, we produced a catalog, information brochures, letterhead, and business cards.
